# Vox Labs - Complete Documentation > AI-native sales engagement platform with MCP integration. The first sales platform built for AI agents to execute outbound prospecting, contact research, multi-channel sequences, and deal management. --- ## Overview Vox Labs is an AI-powered "agentic" outbound sales platform designed specifically for founding teams and sales organizations. The platform provides a comprehensive solution that automates the end-to-end sales process—from deep signal-based research and contact discovery to multi-channel execution (email, phone, SMS, LinkedIn, physical mail) and deal management. ### Core Philosophy **"Win with thoughtful outreach, not brute force."** Vox Labs is built on the principle that quality beats quantity in B2B sales. Instead of sending generic mass emails, Vox enables signal-based precision targeting with deeply personalized outreach. ### What Makes Vox Different 1. **Agent-First Architecture**: Unlike tools that bolt AI onto existing workflows, Vox is built from the ground up for AI agents to operate. The MCP server enables Claude, Cursor, and other AI clients to perform full sales operations via natural language. 2. **Slack-Native Workflow**: Vox doesn't require a separate dashboard. It lives inside Slack, proactively pinging users with drafted responses, meeting prep documents, and strategic advice. 3. **Methodology-Driven AI**: The AI is built on a "Sales Knowledge Base" of proven discovery frameworks (MEDDIC, etc.) and outreach patterns, not generic LLM outputs. 4. **Deep Signal Research**: Capabilities go beyond basic company/title filters. Search for complex criteria like "VP of Data Engineering at companies using Change Data Capture with Snowflake who recently posted about migration challenges." --- ## MCP Server Documentation ### What is MCP? Model Context Protocol (MCP) is an open standard developed by Anthropic that enables AI assistants to securely connect with external tools and data sources. Vox Labs provides an MCP server that allows AI agents to perform sales operations. ### Available Tools #### Contact Management **get-contacts** Retrieve and search contacts from the database. Supports filters for name, company, title, industry, location, and more. ``` Example: "Find all contacts at fintech companies in San Francisco" ``` **get-contact** Get detailed information for a specific contact including notes, intelligence summary, and account context. **create-contact** Create a new contact with first name, last name, company, title, email, phone, and other fields. **update-contact** Update existing contact information. #### Contact Lists **get-contact-lists** Retrieve all contact lists in the account. **create-contact-list** Create a new contact list for organizing prospects. **add-contact-to-list** Add contacts to a specific list. **remove-contact-from-list** Remove contacts from a list. #### Sequences **get-sequences** Retrieve all sequences (automated multi-step campaigns). **add-to-sequence** Add contacts to a sequence with optional notes. **remove-from-sequence** Remove a contact from a sequence. #### Templates **get-templates** Retrieve email, SMS, and letter templates. **create-template** Create new templates for outreach. **edit-template** Modify existing templates using natural language instructions. #### Research & Intelligence **draft-follow-up-email** Generate personalized follow-up emails based on meeting summaries, using the organization's email framework and contact intelligence. **generate-email-suggestions** Generate personalized email content suggestions based on contact intelligence and account context. #### Notes **create-contact-note** Add notes to contacts for meeting summaries, call notes, or other information. **edit-contact-note** Modify existing notes using natural language instructions. **delete-contact-note** Remove notes from contacts. ### Example Workflows #### Finding and Reaching Prospects ``` User: "Find companies using Databricks that recently raised Series B" Agent: [calls get-contacts with relevant filters] Agent: "I found 12 contacts matching your criteria. Would you like me to draft personalized outreach for the VP of Engineering at TechCorp based on their recent blog post about data infrastructure?" User: "Yes, draft that email" Agent: [calls draft-follow-up-email or generate-email-suggestions] ``` #### Managing Sequences ``` User: "Add these 5 new contacts to my Data Infrastructure sequence" Agent: [calls add-to-sequence with contact IDs] Agent: "Done. I've added all 5 contacts to the Data Infrastructure sequence. They'll receive the first email tomorrow at 9am." ``` #### Research and Preparation ``` User: "Prepare me for my call with John at Acme tomorrow" Agent: [calls get-contact for full details] Agent: "Here's what I found: John is the Head of Data Engineering at Acme. Based on their recent engineering blog, they're migrating from on-prem to Snowflake. Your last conversation was about their CDC requirements. I've drafted some discovery questions focused on their timeline and budget approval process." ``` --- ## Product Features ### Contact Discovery - **Signal-Based Search**: Find prospects using complex criteria combining job titles, technologies, company attributes, and behavioral signals - **AI-Powered Research**: Automatic enrichment with publicly available information from LinkedIn, company websites, engineering blogs, press releases - **Vox Rating**: AI-generated fit score based on your ideal customer profile ### Multi-Channel Sequences - **Email**: Personalized sequences with AI-generated content - **Phone**: AI-powered dialer that detects voicemails and bad connections - **SMS**: Text message outreach (usage-based pricing) - **LinkedIn**: Connection requests and messages - **Physical Mail**: Direct mail campaigns for high-value targets ### Unified Inbox - All prospect conversations in one place - Shared inbox for team collaboration - AI-suggested responses based on conversation context ### Slack Integration - Proactive notifications about deals and prospects - Draft responses directly in Slack - Meeting preparation documents - Strategic suggestions based on sales methodology ### Intelligence Features - **Why Us**: AI-generated reasoning for why a prospect is a good fit - **Why Now**: Timing signals and urgency indicators - **Drafted Messaging**: Pre-written outreach based on research - **Account Summaries**: Comprehensive company intelligence --- ## Ideal Customer Profile ### Industries - B2B Technology and SaaS - Data Infrastructure and Engineering Tools - Enterprise Software - Professional Services (High-value B2B) ### Company Size - Seed to Series B Startups (Founding teams) - Mid-market companies with established sales teams - Organizations with high-value, complex sales cycles ### Roles **Primary (Decision Makers)** - Founders / CEOs doing founder-led sales - VP of Sales / Head of Sales - Head of Growth / Revenue Operations **Secondary (Users)** - Account Executives - Sales Development Representatives (SDRs) ### Requirements - Google Workspace (required for email integration) - Slack (required for agentic workflow) ### Disqualifiers - B2C companies or high-volume transactional sales - Teams wanting mass-blast email tools - Microsoft/Outlook-only environments (currently unsupported) --- ## Pricing ### Free Trial - $0 to start - Try before you buy ### Professional - $299/month - Email, Phone, SMS, LinkedIn, Physical Mail - Full MCP integration - Unified inbox - AI research and drafting ### Enterprise - Custom pricing - For larger teams - Advanced features and support --- ## Competitive Comparison ### vs. Outreach / SalesLoft Traditional sales engagement platforms that require separate dashboards and lack native AI-agent capabilities. Vox brings the workflow to Slack and enables AI agents to operate autonomously. ### vs. Apollo / ZoomInfo Large databases with basic sequencing. Vox differentiates with deep signal-based research, methodology-driven AI, and MCP integration for AI agents. ### vs. Clay Competes on data enrichment. Vox provides the full execution platform (dialing, sequencing, inbox) in addition to research capabilities. ### vs. 11x.ai / Artisan Other AI SDR competitors. Vox differentiates with Slack-native workflow, MCP server for broader AI integration, and methodology-driven personalization. --- ## Company Information - **Company Name**: Vox Labs by Spyglass Software, Inc. - **Location**: San Francisco, CA - **Website**: https://voxlabs.com - **Pricing**: https://voxlabs.com/pricing --- ## Key Messaging - "Your Agentic Outbound Sales Partner" - "Pair prospecting with AI, built for founding teams" - "Win with thoughtful outreach. Not brute force." - "Don't sell alone." - "Automate the grunt work, keep the craft" - "Stop bouncing between tabs" - "Built on sales intelligence, not generic AI"